Japan Jewellery Fair (JJF)
Japan Jewellery Fair (JJF) is a trade fair for jewellery, gemstones and watches, designed for visitors and exhibitors working in the jewellery and watch sector. It takes place at Tokyo Big Sight in Tokyo, Japan, from 1 to 3 September 2027. The fair is held annually and is organised by Informa Markets Japan. Exhibitors who want to present jewellery, gemstones or watches to trade visitors in the Japanese market can use the event to meet buyers and industry contacts in person.
Aphroa is not affiliated with Japan Jewellery Fair (JJF) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Japan Jewellery Fair (JJF)
A simple plan around the dates of Japan Jewellery Fair (JJF). Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Japan Jewellery Fair (JJF) in the Jewellery & Watches sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Japan Jewellery Fair (JJF).
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Japan Jewellery Fair (JJF) within days. Update your pages with the questions you heard most at the stand.
What a jewellery and watch website should show
Retail buyers and distributors want to see your collections, materials and trade terms clearly before a fair, and a sensible way to pick up the conversation afterwards.}
Collection product pages
Give each collection its own product page with clear photographs, materials, hallmarks and wholesale terms, so buyers can check your range before they visit your stand.
Mobile-Ready galleries
Test your catalogue pages on a phone. Buyers will open your photo-heavy product galleries while standing in the aisle, and slow images cost you their attention.
Fair-Specific QR page
Print a QR code at your stand that opens a page made for the fair, with your new collection, price list request form and certificate information for gemstones and metals.
Buyer Follow-Up notes
Scan the business cards of retail buyers and distributors at the stand, and note which collections each one liked, so your follow-up email can mention the pieces they actually handled.
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Questions about Japan Jewellery Fair (JJF)
When is Japan Jewellery Fair (JJF) 2027?
Japan Jewellery Fair (JJF) 2027 takes place on 1–3 September 2027.
Where does Japan Jewellery Fair (JJF) take place?
Japan Jewellery Fair (JJF) takes place in Tokyo, Japan, at Tokyo Big Sight.
Who organises Japan Jewellery Fair (JJF)?
Japan Jewellery Fair (JJF) is organised by Informa Markets Japan.
How can I prepare my website for Japan Jewellery Fair (JJF)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
IJT Autumn (International Jewellery Tokyo Autumn)
28–30 October 2026
Yokohama, Japan
Sector: Jewellery & Watches
Read moreIJT – International Jewellery Tokyo
27–29 January 2027
Tokyo, Japan
Sector: Jewellery & Watches
Read moreJA New York (Fall)
25–27 October 2026
New York, United States
Sector: Jewellery & Watches
Read moreExhibiting at Japan Jewellery Fair (JJF)? Get your free website check
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