IBTM Américas
IBTM Américas is a trade fair for visitors and exhibitors from the meetings, incentives and events industry, part of the tourism, travel and MICE sector. The fair takes place in Mexico City, Mexico, at Centro Citibanamex, on 18-19 August 2027. It is organised by RX Global (RX México) and is held annually. Professionals from the sector can use the fair to meet suppliers and see current offers in meetings and events.
Aphroa is not affiliated with IBTM Américas or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for IBTM Américas
A simple plan around the dates of IBTM Américas. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at IBTM Américas in the Tourism, Travel & MICE sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for IBTM Américas.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from IBTM Américas within days. Update your pages with the questions you heard most at the stand.
What a tourism, travel and MICE website should show
Tour operators and event planners look for clear venue details, capacity figures and a working group contact on your site, both before a fair and when they follow up afterwards.
Dedicated venue pages
Before the fair, check that each destination, property or venue has its own page with room counts, meeting capacity and a contact for group enquiries that works.
Fast mobile galleries
Planners often open your site on a phone at the stand, so test how fast your venue galleries and floor plans load on mobile data.
Source-market languages
Offer your site in the languages of your source markets, so an incoming tour operator can read your group rates and package descriptions without translation.
QR code to fair page
Put a QR code on your stand that leads to a fair page with your MICE brochure and contact form, then scan each visitor's business card to log the conversation.
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Questions about IBTM Américas
When is IBTM Américas 2027?
IBTM Américas 2027 takes place on 18–19 August 2027.
Where does IBTM Américas take place?
IBTM Américas takes place in Mexico City, Mexico, at Centro Citibanamex.
Who organises IBTM Américas?
IBTM Américas is organised by RX Global (RX México).
How can I prepare my website for IBTM Américas?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
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Read moreAntalya Travel Fair (ATF)
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Sector: Tourism, Travel & MICE
Read moreWTM World Travel Market London
3–5 November 2026
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