IPW
IPW is an annual trade marketplace for the US inbound travel industry, bringing together tourism buyers and sellers. It is intended for visitors and exhibitors from the tourism, travel and MICE sector. The fair is expected to take place in New Orleans, United States, on 2-6 May 2027. It is organised by the U.S. Travel Association and is held every year.
Aphroa is not affiliated with IPW or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for IPW
A simple plan around the dates of IPW. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at IPW in the Tourism, Travel & MICE sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for IPW.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from IPW within days. Update your pages with the questions you heard most at the stand.
What a tourism, travel and MICE website should show
Tour operators and event planners look for clear venue details, capacity figures and a working group contact on your site, both before a fair and when they follow up afterwards.
Dedicated venue pages
Before the fair, check that each destination, property or venue has its own page with room counts, meeting capacity and a contact for group enquiries that works.
Fast mobile galleries
Planners often open your site on a phone at the stand, so test how fast your venue galleries and floor plans load on mobile data.
Source-market languages
Offer your site in the languages of your source markets, so an incoming tour operator can read your group rates and package descriptions without translation.
QR code to fair page
Put a QR code on your stand that leads to a fair page with your MICE brochure and contact form, then scan each visitor's business card to log the conversation.
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Questions about IPW
When is IPW 2027?
IPW 2027 is expected to take place on 2–6 May 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does IPW take place?
IPW takes place in New Orleans, United States.
Who organises IPW?
IPW is organised by U.S. Travel Association.
How can I prepare my website for IPW?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
IAAPA Expo
16–20 November 2026
Orlando, United States
Sector: Tourism, Travel & MICE
Read moreExhibitorLive
15–18 February 2027
Denver, United States
Sector: Tourism, Travel & MICE
Read moreSeatrade Cruise Global
5–8 April 2027
Miami Beach, United States
Sector: Tourism, Travel & MICE
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