ICE Europe
ICE Europe is a trade fair for converting technologies for flexible materials such as paper, film and foil. It is aimed at visitors and exhibitors from the packaging sector and related converting industries. The fair takes place on 9-11 March 2027 at Messe München in Munich, Germany. It is organised by Mack Brooks Exhibitions and is held every two years, bringing together suppliers and buyers of converting machinery, materials and processes.
Aphroa is not affiliated with ICE Europe or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for ICE Europe
A simple plan around the dates of ICE Europe. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at ICE Europe in the Packaging sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for ICE Europe.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from ICE Europe within days. Update your pages with the questions you heard most at the stand.
What a packaging website should show
Packaging buyers look for clear product ranges, specifications and compliance documents before a fair, then want a quick way to continue the conversation afterwards.
Product group pages
Give each product group, such as folding cartons, flexible films or filling lines, its own clear page with specifications, so buyers can check what you offer before the fair.
Certificates and data sheets
Put your material data sheets and food-contact or recycling certificates where visitors can find them, since packaging buyers often ask for these documents before they request a quote.
Fast multilingual pages
Make sure your pages load quickly on a phone at the stand, and offer the pages in the languages of your buyers, such as German, French or Spanish.
Scan and follow up
Use the business-card scanner to capture each visitor's details at the stand, note the packaging format they need, and follow up every contact within days of the fair.
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Questions about ICE Europe
When is ICE Europe 2027?
ICE Europe 2027 takes place on 9–11 March 2027.
Where does ICE Europe take place?
ICE Europe takes place in Munich, Germany, at Messe München.
Who organises ICE Europe?
ICE Europe is organised by Mack Brooks Exhibitions.
How can I prepare my website for ICE Europe?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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