IAA MOBILITY
IAA MOBILITY is a trade fair for visitors and exhibitors of the automotive and mobility sector, covering car manufacturers, suppliers, electric and connected mobility. It takes place at Messe München in Munich, Germany, from 7 to 12 September 2027. The fair is held every two years. The 2025 edition counted 748 exhibitors and 500,000 visitors.
Aphroa is not affiliated with IAA MOBILITY or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for IAA MOBILITY
A simple plan around the dates of IAA MOBILITY. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at IAA MOBILITY in the Automotive & Spare Parts sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for IAA MOBILITY.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from IAA MOBILITY within days. Update your pages with the questions you heard most at the stand.
What an automotive parts website should show
Distributors, workshop owners and fleet buyers look for exact part data, quick search, documents in their language and clear contacts before and after a fair.
Dedicated parts product pages
Give every spare-parts range its own product page with part numbers, vehicle compatibility and OEM cross-references, so a distributor can verify a part before walking up to your stand.
Mobile-ready part search
Test your catalogue and part-number search on a phone over a weak fair-hall connection, because workshop owners and fleet buyers often look things up while standing at your stand.
Multilingual product documents
Offer your product pages and certification documents in the languages of your visitors, such as German, Polish or Turkish, and make sure your export and warranty contact details are correct.
QR code follow-up
Print a QR code on your stand that opens a fair page with your price list request form, then scan visitors' business cards and follow up with each buyer within days.
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Questions about IAA MOBILITY
When is IAA MOBILITY 2027?
IAA MOBILITY 2027 takes place on 7–12 September 2027.
Where does IAA MOBILITY take place?
IAA MOBILITY takes place in Munich, Germany, at Messe München.
How many exhibitors does IAA MOBILITY have?
Exhibitors of the 2025 edition: 748.
Who organises IAA MOBILITY?
IAA MOBILITY is organised by VDA - Verband der Automobilindustrie / Messe München.
How can I prepare my website for IAA MOBILITY?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
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Read moreAutomechanika Dubai
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