SEMA Show
SEMA Show is a trade fair for the automotive customisation, performance and accessories market, designed for visitors and exhibitors from the automotive aftermarket sector. It takes place at the Las Vegas Convention Center in Las Vegas, United States, on 3-6 November 2026. The fair is held annually and recorded 2,300 exhibitors and 153,000 visitors in the 2025 edition.
Aphroa is not affiliated with SEMA Show or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for SEMA Show
A simple plan around the dates of SEMA Show. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at SEMA Show in the Automotive & Spare Parts sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for SEMA Show.
This date has passed. Do it this week.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from SEMA Show within days. Update your pages with the questions you heard most at the stand.
What an automotive parts website should show
Distributors, workshop owners and fleet buyers look for exact part data, quick search, documents in their language and clear contacts before and after a fair.
Dedicated parts product pages
Give every spare-parts range its own product page with part numbers, vehicle compatibility and OEM cross-references, so a distributor can verify a part before walking up to your stand.
Mobile-ready part search
Test your catalogue and part-number search on a phone over a weak fair-hall connection, because workshop owners and fleet buyers often look things up while standing at your stand.
Multilingual product documents
Offer your product pages and certification documents in the languages of your visitors, such as German, Polish or Turkish, and make sure your export and warranty contact details are correct.
QR code follow-up
Print a QR code on your stand that opens a fair page with your price list request form, then scan visitors' business cards and follow up with each buyer within days.
Not sure where your website stands?
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Questions about SEMA Show
When is SEMA Show 2026?
SEMA Show 2026 takes place on 3–6 November 2026.
Where does SEMA Show take place?
SEMA Show takes place in Las Vegas, United States, at Las Vegas Convention Center.
How many exhibitors does SEMA Show have?
Exhibitors of the 2025 edition: 2,300.
Who organises SEMA Show?
SEMA Show is organised by SEMA (Specialty Equipment Market Association).
How can I prepare my website for SEMA Show?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
AAPEX – Automotive Aftermarket Products Expo
3–5 November 2026
Las Vegas, United States
Sector: Automotive & Spare Parts
Read moreAutomechanika Dubai
10–12 November 2026
Dubai, United Arab Emirates
Sector: Automotive & Spare Parts
Read moreAutomechanika Shanghai
2–5 December 2026
Shanghai, China
Sector: Automotive & Spare Parts
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