Halloween & Party Expo
Halloween & Party Expo is a trade fair for buyers and suppliers of Halloween costumes, party goods and seasonal products. It takes place in New Orleans, United States, at the Ernest N. Morial Convention Center. The fair is expected to take place on 11-13 January 2027. It is organised annually by the Halloween Costume Association and serves retailers, wholesalers and exhibitors in the home and gift sector.
Aphroa is not affiliated with Halloween & Party Expo or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Halloween & Party Expo
A simple plan around the dates of Halloween & Party Expo. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Halloween & Party Expo in the Home & Gift sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Halloween & Party Expo.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Halloween & Party Expo within days. Update your pages with the questions you heard most at the stand.
What a home and gift website should show
Retail buyers browse ranges on their phones, compare wholesale terms before visiting a stand, and expect a prompt, relevant follow-up with the right catalogue afterwards.
Product pages per collection
Before the fair, check that every collection has its own product page with clear photos, materials and sizes, since buyers often browse your range on their phone first.
Visible wholesale terms
Make sure your wholesale terms, minimum order quantity and delivery times are easy to find, because retail buyers compare these before they walk up to your stand.
Fair-Specific QR page
Place a QR code at your stand that opens a page made for the fair, showing your new season collection and how to request your catalogue or price list.
Personal buyer Follow-Up
Scan the business cards of buyers at your stand and note which collections they liked, then send each of them a personal message with the right catalogue within a few days.
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Questions about Halloween & Party Expo
When is Halloween & Party Expo 2027?
Halloween & Party Expo 2027 takes place on 11–13 January 2027.
Where does Halloween & Party Expo take place?
Halloween & Party Expo takes place in New Orleans, United States, at Ernest N. Morial Convention Center.
Who organises Halloween & Party Expo?
Halloween & Party Expo is organised by Halloween Costume Association.
How can I prepare my website for Halloween & Party Expo?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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