Trade fair Starts in 14 days

GESS Dubai

GESS Dubai is a trade fair for education products and technologies in the Middle East, intended for visitors and exhibitors from the education sector. It is organised by Hyve Group and is expected to take place on 10-12 November 2026 at the Dubai World Trade Centre in Dubai, United Arab Emirates. The fair is held annually and brings together suppliers and buyers of education products and technologies.

Aphroa is not affiliated with GESS Dubai or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for GESS Dubai

A simple plan around the dates of GESS Dubai. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at GESS Dubai in the Education sector and check that each item has its own page.

    This date has passed. Do it this week.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for GESS Dubai.

    This date has passed. Do it this week.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from GESS Dubai within days. Update your pages with the questions you heard most at the stand.

For education exhibitors

What an education website should show

Buyers in education want to see clearly what each course or platform offers, how it works on a phone, and whom to contact afterwards.

A page for every course

Give each course, curriculum or learning platform its own page with a clear description, so a school buyer can check what you offer before they reach your stand.

Test on mobile

Test your site on a phone over a slow fair connection, because teachers will open your course pages while standing in the aisle.

Show your languages

Offer your key pages in the languages of your visitors, such as the teaching language of each school market, and keep contact details identical in every version.

QR code to fair page

Put a QR code on your stand that leads to a page made for the fair, with a sample lesson, a price request form and your sales contact.

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FAQ

Questions about GESS Dubai

When is GESS Dubai 2026?

GESS Dubai 2026 is expected to take place on 10–12 November 2026. The organiser has not confirmed these dates yet, so check the official website before you book travel.

Where does GESS Dubai take place?

GESS Dubai takes place in Dubai, United Arab Emirates, at Dubai World Trade Centre.

Who organises GESS Dubai?

GESS Dubai is organised by Hyve Group.

How can I prepare my website for GESS Dubai?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

Related trade fairs

Bett UK

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didacta

23–27 February 2027

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Sector: Education

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Bett Brasil

4–7 May 2027

Sao Paulo, Brazil

Sector: Education

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