Bett UK
Bett UK is an education technology (EdTech) trade fair for visitors and exhibitors working in the education sector. The fair takes place at ExCeL London in London, United Kingdom, on 20-22 January 2027. It is held annually and brings together suppliers of technology for education with the professionals who work in schools, colleges and universities. The fair is organised by Hyve Group.
Aphroa is not affiliated with Bett UK or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Bett UK
A simple plan around the dates of Bett UK. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Bett UK in the Education sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Bett UK.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Bett UK within days. Update your pages with the questions you heard most at the stand.
What an education website should show
Buyers in education want to see clearly what each course or platform offers, how it works on a phone, and whom to contact afterwards.
A page for every course
Give each course, curriculum or learning platform its own page with a clear description, so a school buyer can check what you offer before they reach your stand.
Test on mobile
Test your site on a phone over a slow fair connection, because teachers will open your course pages while standing in the aisle.
Show your languages
Offer your key pages in the languages of your visitors, such as the teaching language of each school market, and keep contact details identical in every version.
QR code to fair page
Put a QR code on your stand that leads to a page made for the fair, with a sample lesson, a price request form and your sales contact.
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Questions about Bett UK
When is Bett UK 2027?
Bett UK 2027 takes place on 20–22 January 2027.
Where does Bett UK take place?
Bett UK takes place in London, United Kingdom, at ExCeL London.
Who organises Bett UK?
Bett UK is organised by Hyve Group.
How can I prepare my website for Bett UK?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
Learning Technologies UK
5–6 May 2027
London, United Kingdom
Sector: Education
Read moreGESS Dubai
10–12 November 2026
Dubai, United Arab Emirates
Sector: Education
Read moredidacta
23–27 February 2027
Hanover, Germany
Sector: Education
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