Formnext
Formnext is a trade fair for additive manufacturing, industrial 3D printing and advanced manufacturing, aimed at visitors and exhibitors from the machinery and industrial automation sector. It takes place in Frankfurt, Germany, at Messe Frankfurt, and the 2026 edition is held on 17-20 November 2026. The fair is organised annually by Mesago Messe Frankfurt GmbH. The 2025 edition had 804 exhibitors and 38,282 visitors.
Aphroa is not affiliated with Formnext or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Formnext
A simple plan around the dates of Formnext. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Formnext in the Machinery & Industrial Automation sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Formnext.
This date has passed. Do it this week.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Formnext within days. Update your pages with the questions you heard most at the stand.
What a machinery and automation website should show
Engineers and plant managers look for technical detail, documents they can download and a clear way to get in touch, both before they plan a visit and after the fair.}
Product pages with specifications
Give each machine or automation product its own page with clear specifications, so engineers can check capacity, interfaces and dimensions before they visit your stand.
Downloadable datasheets and manuals
Make sure datasheets, CE declarations and manuals are easy to find and download, because buyers often ask for them on the spot and expect them on your site.
Stand QR code
Print a QR code at the stand that opens a fair page with your demo schedule and a contact form, and test that it loads quickly on a phone.
Tailored follow-up
Scan the business cards of integrators and plant managers at the stand, note which machine each person asked about, and send a tailored follow-up within a few days of the fair.
Not sure where your website stands?
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Questions about Formnext
When is Formnext 2026?
Formnext 2026 takes place on 17–20 November 2026.
Where does Formnext take place?
Formnext takes place in Frankfurt, Germany, at Messe Frankfurt.
How many exhibitors does Formnext have?
Exhibitors of the 2025 edition: 804.
Who organises Formnext?
Formnext is organised by Mesago Messe Frankfurt GmbH.
How can I prepare my website for Formnext?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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