SPS – Smart Production Solutions
SPS - Smart Production Solutions is a trade fair for visitors and exhibitors in industrial automation, drive systems and smart production. It takes place at Messezentrum Nürnberg in Nuremberg, Germany, from 24-26 November 2026, and is organised by Mesago Messe Frankfurt GmbH. The fair is held annually. The 2025 edition counted 1,175 exhibitors and 56,000 visitors, which gives an idea of the scale of the event.
Aphroa is not affiliated with SPS – Smart Production Solutions or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for SPS – Smart Production Solutions
A simple plan around the dates of SPS – Smart Production Solutions. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at SPS – Smart Production Solutions in the Machinery & Industrial Automation sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for SPS – Smart Production Solutions.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from SPS – Smart Production Solutions within days. Update your pages with the questions you heard most at the stand.
What a machinery and automation website should show
Engineers and plant managers look for technical detail, documents they can download and a clear way to get in touch, both before they plan a visit and after the fair.}
Product pages with specifications
Give each machine or automation product its own page with clear specifications, so engineers can check capacity, interfaces and dimensions before they visit your stand.
Downloadable datasheets and manuals
Make sure datasheets, CE declarations and manuals are easy to find and download, because buyers often ask for them on the spot and expect them on your site.
Stand QR code
Print a QR code at the stand that opens a fair page with your demo schedule and a contact form, and test that it loads quickly on a phone.
Tailored follow-up
Scan the business cards of integrators and plant managers at the stand, note which machine each person asked about, and send a tailored follow-up within a few days of the fair.
Not sure where your website stands?
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Questions about SPS – Smart Production Solutions
When is SPS – Smart Production Solutions 2026?
SPS – Smart Production Solutions 2026 takes place on 24–26 November 2026.
Where does SPS – Smart Production Solutions take place?
SPS – Smart Production Solutions takes place in Nuremberg, Germany, at Messezentrum Nürnberg.
How many exhibitors does SPS – Smart Production Solutions have?
Exhibitors of the 2025 edition: 1,175.
Who organises SPS – Smart Production Solutions?
SPS – Smart Production Solutions is organised by Mesago Messe Frankfurt GmbH.
How can I prepare my website for SPS – Smart Production Solutions?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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