Food & Drink Expo
Food & Drink Expo is a trade fair for the food and beverage industry, aimed at visitors and exhibitors from the sector. It takes place at NEC Birmingham in Birmingham, United Kingdom, on 12-14 April 2027. The fair is held annually and is organised by William Reed Ltd. It is a UK food and drink trade show that runs together with the Farm Shop & Deli Show and Foodex Manufacturing Solutions.
Aphroa is not affiliated with Food & Drink Expo or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Food & Drink Expo
A simple plan around the dates of Food & Drink Expo. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Food & Drink Expo in the Food & Beverage sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Food & Drink Expo.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Food & Drink Expo within days. Update your pages with the questions you heard most at the stand.
What a food and beverage website should show
Retail buyers, importers and distributors check ingredients, pack sizes, allergens and certification on a company website before a fair, and return to it afterwards when comparing suppliers.
Product line pages
Give each product line its own page with clear ingredient lists, pack sizes and allergen details, so a retail buyer can check the facts before the fair.
Certificates and spec sheets
Put your certificates, such as organic, halal or IFS, and your spec sheets on a page that is easy to find and easy to download.
Phone-ready fair page
Test your site on a phone over a weak hall connection, then set up a QR code at your stand that opens a page made for the fair, with your range and price enquiry form.
Prompt buyer follow-up
Scan the business cards of importers and distributors at your stand, note which products each buyer asked about, and send a follow-up with samples or price lists within days of the fair.
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Questions about Food & Drink Expo
When is Food & Drink Expo 2027?
Food & Drink Expo 2027 takes place on 12–14 April 2027.
Where does Food & Drink Expo take place?
Food & Drink Expo takes place in Birmingham, United Kingdom, at NEC Birmingham.
Who organises Food & Drink Expo?
Food & Drink Expo is organised by William Reed Ltd.
How can I prepare my website for Food & Drink Expo?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
IFE – International Food & Drink Event
5–7 April 2027
London, United Kingdom
Sector: Food & Beverage
Read moreSÜDBACK
24–27 October 2026
Stuttgart, Germany
Sector: Food & Beverage
Read moreCibus Tec
27–30 October 2026
Parma, Italy
Sector: Food & Beverage
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