IFE – International Food & Drink Event
IFE - International Food & Drink Event is a trade fair for visitors and exhibitors from the food and beverage sector. It takes place at ExCeL London in London, United Kingdom, from 5-7 April 2027. The fair is held annually and is organised by Informa Markets. The record lists 1,500 exhibitors in the 2026 edition, giving food and drink suppliers a clear view of the scale of the event.
Aphroa is not affiliated with IFE – International Food & Drink Event or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for IFE – International Food & Drink Event
A simple plan around the dates of IFE – International Food & Drink Event. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at IFE – International Food & Drink Event in the Food & Beverage sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for IFE – International Food & Drink Event.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from IFE – International Food & Drink Event within days. Update your pages with the questions you heard most at the stand.
What a food and beverage website should show
Retail buyers, importers and distributors check ingredients, pack sizes, allergens and certification on a company website before a fair, and return to it afterwards when comparing suppliers.
Product line pages
Give each product line its own page with clear ingredient lists, pack sizes and allergen details, so a retail buyer can check the facts before the fair.
Certificates and spec sheets
Put your certificates, such as organic, halal or IFS, and your spec sheets on a page that is easy to find and easy to download.
Phone-ready fair page
Test your site on a phone over a weak hall connection, then set up a QR code at your stand that opens a page made for the fair, with your range and price enquiry form.
Prompt buyer follow-up
Scan the business cards of importers and distributors at your stand, note which products each buyer asked about, and send a follow-up with samples or price lists within days of the fair.
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Questions about IFE – International Food & Drink Event
When is IFE – International Food & Drink Event 2027?
IFE – International Food & Drink Event 2027 takes place on 5–7 April 2027.
Where does IFE – International Food & Drink Event take place?
IFE – International Food & Drink Event takes place in London, United Kingdom, at ExCeL London.
How many exhibitors does IFE – International Food & Drink Event have?
Exhibitors of the 2026 edition: About 1,500.
Who organises IFE – International Food & Drink Event?
IFE – International Food & Drink Event is organised by Informa Markets.
How can I prepare my website for IFE – International Food & Drink Event?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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