Trade fair

FIMEC

Updated

FIMEC is a trade fair for leather, chemicals, components, machinery and equipment for the footwear industry and tanneries, aimed at visitors and exhibitors of the leather and footwear sector. It takes place at FENAC in Novo Hamburgo, Brazil, from 9-11 March 2027. The fair is held annually and recorded 400 exhibitors and 23,000 visitors in the 2026 edition.

Aphroa is not affiliated with FIMEC or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for FIMEC

A simple plan around the dates of FIMEC. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at FIMEC in the Leather & Footwear sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for FIMEC.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from FIMEC within days. Update your pages with the questions you heard most at the stand.

For leather and footwear exhibitors

What a leather and footwear website should show

Buyers of leather and footwear want to check materials, quantities and compliance papers on your site before they visit, and find the right contact quickly afterwards.

Product group pages

Give each product group, such as shoes, bags or leather by the hide, its own page with clear photos, material details and minimum order quantities, so buyers can check you before the fair.

Certificates and test reports

Make sure certificates and test reports that tannery and brand buyers ask for, such as chemical compliance or leather origin, are easy to find and download on your site.

Stand QR code

Print a QR code on your stand that opens a fair page with your current collection and sample request, and test that it loads quickly on a phone with weak signal.

Follow up with buyers

Scan the business cards of sourcing agents and retail buyers at the stand, note which styles or materials they asked about, and send each of them a follow-up within days.

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FAQ

Questions about FIMEC

When is FIMEC 2027?

FIMEC 2027 takes place on 9–11 March 2027.

Where does FIMEC take place?

FIMEC takes place in Novo Hamburgo, Brazil, at FENAC.

How many exhibitors does FIMEC have?

Exhibitors of the 2026 edition: 400.

Who organises FIMEC?

FIMEC is organised by Fenac S/A (Rufatto).

How can I prepare my website for FIMEC?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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