Trade fair

FESPA Global Print Expo

Updated

FESPA Global Print Expo is a trade fair for visitors and exhibitors in the printing sector, covering wide-format digital print, signage, textile and personalisation printing. It takes place at Fira de Barcelona - Gran Via in Barcelona, Spain, on 6-9 April 2027. The fair is held annually and recorded 24,798 visitors in the 2026 edition.

Aphroa is not affiliated with FESPA Global Print Expo or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for FESPA Global Print Expo

A simple plan around the dates of FESPA Global Print Expo. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at FESPA Global Print Expo in the Printing & Labels sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for FESPA Global Print Expo.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from FESPA Global Print Expo within days. Update your pages with the questions you heard most at the stand.

For printing and label exhibitors

What a printing and label website should show

Buyers in printing and labels look for clear machine, ink and material specifications, samples they can inspect on any device, and a quick way to reach the right person.

Dedicated product pages

Give every press, ink system and label material its own product page with clear specifications, so a converter can check your range before they reach your stand.

Phone-ready spec sheets

Test your site on a phone before the fair. Spec sheets and sample galleries must open quickly, because visitors will look them up while standing in your aisle.

Correct multilingual terminology

Offer your pages in the languages of your visitors, and make sure terms like substrate, adhesive grade and finishing options are correct in each language.

Fair page via QR code

Put a QR code on your stand that leads to a fair page with your label samples, certificates and a contact form.

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FAQ

Questions about FESPA Global Print Expo

When is FESPA Global Print Expo 2027?

FESPA Global Print Expo 2027 takes place on 6–9 April 2027.

Where does FESPA Global Print Expo take place?

FESPA Global Print Expo takes place in Barcelona, Spain, at Fira de Barcelona - Gran Via.

Who organises FESPA Global Print Expo?

FESPA Global Print Expo is organised by FESPA.

How can I prepare my website for FESPA Global Print Expo?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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Sector: Printing & Labels

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