Trade fair

LOUPE South China (formerly Labelexpo South China)

Updated

LOUPE South China (formerly Labelexpo South China) is a trade fair for visitors and exhibitors in label, flexible packaging and folding carton converting. It takes place at the Shenzhen World Exhibition & Convention Center in Shenzhen, China, on 2-4 December 2026. The fair is held every two years. The 2024 edition had 200 exhibitors and 16,157 visitors. It is organised by Informa Markets.

Aphroa is not affiliated with LOUPE South China (formerly Labelexpo South China) or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for LOUPE South China (formerly Labelexpo South China)

A simple plan around the dates of LOUPE South China (formerly Labelexpo South China). Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at LOUPE South China (formerly Labelexpo South China) in the Printing & Labels sector and check that each item has its own page.

    This date has passed. Do it this week.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for LOUPE South China (formerly Labelexpo South China).

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from LOUPE South China (formerly Labelexpo South China) within days. Update your pages with the questions you heard most at the stand.

For printing and label exhibitors

What a printing and label website should show

Buyers in printing and labels look for clear machine, ink and material specifications, samples they can inspect on any device, and a quick way to reach the right person.

Dedicated product pages

Give every press, ink system and label material its own product page with clear specifications, so a converter can check your range before they reach your stand.

Phone-ready spec sheets

Test your site on a phone before the fair. Spec sheets and sample galleries must open quickly, because visitors will look them up while standing in your aisle.

Correct multilingual terminology

Offer your pages in the languages of your visitors, and make sure terms like substrate, adhesive grade and finishing options are correct in each language.

Fair page via QR code

Put a QR code on your stand that leads to a fair page with your label samples, certificates and a contact form.

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FAQ

Questions about LOUPE South China (formerly Labelexpo South China)

When is LOUPE South China (formerly Labelexpo South China) 2026?

LOUPE South China (formerly Labelexpo South China) 2026 takes place on 2–4 December 2026.

Where does LOUPE South China (formerly Labelexpo South China) take place?

LOUPE South China (formerly Labelexpo South China) takes place in Shenzhen, China, at Shenzhen World Exhibition & Convention Center.

How many exhibitors does LOUPE South China (formerly Labelexpo South China) have?

Exhibitors of the 2024 edition: 200.

Who organises LOUPE South China (formerly Labelexpo South China)?

LOUPE South China (formerly Labelexpo South China) is organised by Informa Markets.

How can I prepare my website for LOUPE South China (formerly Labelexpo South China)?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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