Trade fair

Expocomer

Expocomer is a multi-sector international trade fair for visitors and exhibitors from many branches of trade. It is expected to take place on 6-8 April 2027 at the Panama Convention Center in Panama City, Panama. The fair is held annually and is organised by the Cámara de Comercio, Industrias y Agricultura de Panamá, the Panamanian chamber of commerce, industries and agriculture.

Aphroa is not affiliated with Expocomer or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for Expocomer

A simple plan around the dates of Expocomer. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Expocomer in the Multi-sector & General Trade sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Expocomer.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from Expocomer within days. Update your pages with the questions you heard most at the stand.

For multi-sector trade exhibitors

What a general trade website should show

Buyers and visitors from many industries want to see quickly what a company sells, how to reach it and where to find current product information.

One page per product group

Make sure each product group you show has its own page with a clear description, so a buyer who knows nothing about you can see what you sell.

Check your contact details

Check that your phone number, email and company name are correct on every page, since buyers often look you up on their phone before they reach your stand.

Add a fair QR code

Put a QR code on your stand that opens one page made for the fair, with your current catalogue or price list and a simple way to contact you.

Follow up after the fair

Scan the business cards of every sourcing agent and retailer you talk to, note what they asked about, and write to each of them within days of the fair.

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FAQ

Questions about Expocomer

When is Expocomer 2027?

Expocomer 2027 is expected to take place on 6–8 April 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.

Where does Expocomer take place?

Expocomer takes place in Panama City, Panama, at Panama Convention Center.

Who organises Expocomer?

Expocomer is organised by Cámara de Comercio, Industrias y Agricultura de Panamá.

How can I prepare my website for Expocomer?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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