China International Import Expo (CIIE)
China International Import Expo (CIIE) is an international import trade fair for visitors and exhibitors from the food, automotive, technology, consumer, medical and services sectors. It takes place at the National Exhibition and Convention Center (NECC) in Shanghai, China, on 5-10 November 2026. The fair is held annually and is organised by the CIIE Bureau, together with the Ministry of Commerce of China and the Shanghai Municipal Government. The 2025 edition had 4,108 exhibitors.
Aphroa is not affiliated with China International Import Expo (CIIE) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for China International Import Expo (CIIE)
A simple plan around the dates of China International Import Expo (CIIE). Adjust it to your team and your products.
-
Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at China International Import Expo (CIIE) in the Multi-sector & General Trade sector and check that each item has its own page.
This date has passed. Do it this week.
-
Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for China International Import Expo (CIIE).
This date has passed. Do it this week.
-
Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
-
Step 4
2 weeks after
Reply to every contact from China International Import Expo (CIIE) within days. Update your pages with the questions you heard most at the stand.
What a general trade website should show
Buyers and visitors from many industries want to see quickly what a company sells, how to reach it and where to find current product information.
One page per product group
Make sure each product group you show has its own page with a clear description, so a buyer who knows nothing about you can see what you sell.
Check your contact details
Check that your phone number, email and company name are correct on every page, since buyers often look you up on their phone before they reach your stand.
Add a fair QR code
Put a QR code on your stand that opens one page made for the fair, with your current catalogue or price list and a simple way to contact you.
Follow up after the fair
Scan the business cards of every sourcing agent and retailer you talk to, note what they asked about, and write to each of them within days of the fair.
Not sure where your website stands?
We check speed on a phone, search and AI visibility and your contact paths. Free, with a written result.
Help with your website and your fair follow-up
Website Fix & Speed
Fair Lead Hub
SEO & AI Visibility
Questions about China International Import Expo (CIIE)
When is China International Import Expo (CIIE) 2026?
China International Import Expo (CIIE) 2026 takes place on 5–10 November 2026.
Where does China International Import Expo (CIIE) take place?
China International Import Expo (CIIE) takes place in Shanghai, China, at National Exhibition and Convention Center (NECC).
How many exhibitors does China International Import Expo (CIIE) have?
Exhibitors of the 2025 edition: 4,108.
Who organises China International Import Expo (CIIE)?
China International Import Expo (CIIE) is organised by CIIE Bureau (Ministry of Commerce of China and Shanghai Municipal Government).
How can I prepare my website for China International Import Expo (CIIE)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
Canton Fair (Autumn)
15 October 2026 – 4 November 2026
Guangzhou, China
Sector: Multi-sector & General Trade
Read moreCanton Fair (Spring)
15 April 2027 – 5 May 2027
Guangzhou, China
Sector: Multi-sector & General Trade
Read moreTrade Expo Indonesia
14–18 October 2026
Tangerang, Indonesia
Sector: Multi-sector & General Trade
Read moreExhibiting at China International Import Expo (CIIE)? Get your free website check
Send your website address. You get a written result within 2 working days, free and without a meeting.
- Free
- Fixed prices
- No meetings