EUROBIKE
EUROBIKE is a trade fair for bicycles, e-bikes and eco-mobility technologies, intended for visitors and exhibitors from the cycling and mobility sector. It takes place at Messe Frankfurt in Frankfurt, Germany, from 30 June to 2 July 2027. The fair is held annually and is organised by Messe Frankfurt Exhibition GmbH.
Aphroa is not affiliated with EUROBIKE or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for EUROBIKE
A simple plan around the dates of EUROBIKE. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at EUROBIKE in the Bicycles & Motorcycles sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for EUROBIKE.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from EUROBIKE within days. Update your pages with the questions you heard most at the stand.
What a bicycle and motorcycle website should show
Dealers and distributors check specifications, dealer terms, warranty and spare-parts details on a company website before a fair, and return to it afterwards to compare models and make contact.
Model and range pages
Give each model or component range its own clear page, with frame sizes, motor and battery specifications, and a downloadable spec sheet that dealers can check before they visit your stand.
Mobile speed check
Test your website on a phone over a weak fair-hall connection. Product photos and spec tables should open quickly, so a dealer can compare models while standing at your stand.
Distributor languages
Offer your pages in the languages of your distributors. A dealer from another country should find dealer terms, warranty conditions and spare-parts information in a language they read comfortably.
Fair page and Follow-Up
Put a QR code on your stand that opens a page made for the fair, with your new models, price lists and a short form for dealer enquiries. After the fair, contact every dealer and distributor soon, and refer to the model they asked about.
Not sure where your website stands?
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Help with your website and your fair follow-up
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Questions about EUROBIKE
When is EUROBIKE 2027?
EUROBIKE 2027 takes place on 30 June 2027 – 2 July 2027.
Where does EUROBIKE take place?
EUROBIKE takes place in Frankfurt, Germany, at Messe Frankfurt.
How many exhibitors does EUROBIKE have?
Exhibitors of the 2026 edition: 800.
Who organises EUROBIKE?
EUROBIKE is organised by Messe Frankfurt Exhibition GmbH.
How can I prepare my website for EUROBIKE?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
INTERMOT
19–21 February 2027
Cologne, Germany
Sector: Bicycles & Motorcycles
Read moreEICMA
3–8 November 2026
Milan, Italy
Sector: Bicycles & Motorcycles
Read moreMotor Bike Expo
22–24 January 2027
Verona, Italy
Sector: Bicycles & Motorcycles
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