Essen Motor Show
Essen Motor Show is a trade fair for cars, tuning, motorsport, classic vehicles and accessories, aimed mainly at the general public as well as visitors and exhibitors from the automotive sector. It takes place at Messe Essen in Essen, Germany, from 27 November to 6 December 2026. The fair is held annually and is organised by Messe Essen GmbH.
Aphroa is not affiliated with Essen Motor Show or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Essen Motor Show
A simple plan around the dates of Essen Motor Show. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Essen Motor Show in the Automotive & Spare Parts sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Essen Motor Show.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Essen Motor Show within days. Update your pages with the questions you heard most at the stand.
What an automotive parts website should show
Distributors, workshop owners and fleet buyers look for exact part data, quick search, documents in their language and clear contacts before and after a fair.
Dedicated parts product pages
Give every spare-parts range its own product page with part numbers, vehicle compatibility and OEM cross-references, so a distributor can verify a part before walking up to your stand.
Mobile-ready part search
Test your catalogue and part-number search on a phone over a weak fair-hall connection, because workshop owners and fleet buyers often look things up while standing at your stand.
Multilingual product documents
Offer your product pages and certification documents in the languages of your visitors, such as German, Polish or Turkish, and make sure your export and warranty contact details are correct.
QR code follow-up
Print a QR code on your stand that opens a fair page with your price list request form, then scan visitors' business cards and follow up with each buyer within days.
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Questions about Essen Motor Show
When is Essen Motor Show 2026?
Essen Motor Show 2026 takes place on 27 November 2026 – 6 December 2026.
Where does Essen Motor Show take place?
Essen Motor Show takes place in Essen, Germany, at Messe Essen.
Who organises Essen Motor Show?
Essen Motor Show is organised by Messe Essen GmbH.
How can I prepare my website for Essen Motor Show?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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