Detroit Auto Show
Detroit Auto Show (NAIAS) is an annual automotive trade fair for visitors and exhibitors from the car industry, including car manufacturers, media and industry days, and a public show. The fair is expected to take place on 14-24 January 2027 at Huntington Place in Detroit, United States. It is organised by the Detroit Auto Dealers Association (DADA) and brings together manufacturers and automotive professionals each year.
Aphroa is not affiliated with Detroit Auto Show or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Detroit Auto Show
A simple plan around the dates of Detroit Auto Show. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Detroit Auto Show in the Automotive & Spare Parts sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Detroit Auto Show.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Detroit Auto Show within days. Update your pages with the questions you heard most at the stand.
What an automotive parts website should show
Distributors, workshop owners and fleet buyers look for exact part data, quick search, documents in their language and clear contacts before and after a fair.
Dedicated parts product pages
Give every spare-parts range its own product page with part numbers, vehicle compatibility and OEM cross-references, so a distributor can verify a part before walking up to your stand.
Mobile-ready part search
Test your catalogue and part-number search on a phone over a weak fair-hall connection, because workshop owners and fleet buyers often look things up while standing at your stand.
Multilingual product documents
Offer your product pages and certification documents in the languages of your visitors, such as German, Polish or Turkish, and make sure your export and warranty contact details are correct.
QR code follow-up
Print a QR code on your stand that opens a fair page with your price list request form, then scan visitors' business cards and follow up with each buyer within days.
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Questions about Detroit Auto Show
When is Detroit Auto Show 2027?
Detroit Auto Show 2027 is expected to take place on 14–24 January 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does Detroit Auto Show take place?
Detroit Auto Show takes place in Detroit, United States, at Huntington Place.
Who organises Detroit Auto Show?
Detroit Auto Show is organised by Detroit Auto Dealers Association (DADA).
How can I prepare my website for Detroit Auto Show?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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