ChinaJoy (China Digital Entertainment Expo)
ChinaJoy (China Digital Entertainment Expo) is a trade fair for the digital entertainment and gaming sector, serving visitors and exhibitors in video games, mobile games, esports and B2B game trading. It takes place in Shanghai, China, at the Shanghai New International Expo Centre (SNIEC) on 30 July - 2 August 2027. The fair is held annually and recorded 799 exhibitors and 410,300 visitors in the 2025 edition.
Aphroa is not affiliated with ChinaJoy (China Digital Entertainment Expo) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for ChinaJoy (China Digital Entertainment Expo)
A simple plan around the dates of ChinaJoy (China Digital Entertainment Expo). Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at ChinaJoy (China Digital Entertainment Expo) in the Consumer Electronics & Gaming sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for ChinaJoy (China Digital Entertainment Expo).
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from ChinaJoy (China Digital Entertainment Expo) within days. Update your pages with the questions you heard most at the stand.
What a consumer electronics website should show
Retail buyers and distributors look for clear specifications, compatibility details and warranty terms they can check quickly, on any device, in their own language, before and after the fair.
Detailed product pages
Give every product its own page with specifications, compatibility notes and a downloadable datasheet, so retail buyers can check your range before they walk up to your stand.
Fast mobile loading
Test your site on a mid-range phone over mobile data. Visitors scanning your gaming accessories or smart-home devices at the stand will leave if product pages load slowly.
Distributor-ready languages
Offer your product pages and warranty terms in the languages of your target distributors, such as German, French or Spanish, so importers can compare your range with others.
Fair-specific QR page
Print a QR code on your stand that opens a page made for the fair, with demo videos, a price list request form and your correct sales contact details.
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Questions about ChinaJoy (China Digital Entertainment Expo)
When is ChinaJoy (China Digital Entertainment Expo) 2027?
ChinaJoy (China Digital Entertainment Expo) 2027 takes place on 30 July 2027 – 2 August 2027.
Where does ChinaJoy (China Digital Entertainment Expo) take place?
ChinaJoy (China Digital Entertainment Expo) takes place in Shanghai, China, at Shanghai New International Expo Centre (SNIEC).
How many exhibitors does ChinaJoy (China Digital Entertainment Expo) have?
Exhibitors of the 2025 edition: 799.
Who organises ChinaJoy (China Digital Entertainment Expo)?
ChinaJoy (China Digital Entertainment Expo) is organised by China Publishers Association Game Publications Working Committee.
How can I prepare my website for ChinaJoy (China Digital Entertainment Expo)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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