CES
CES is a consumer technology trade fair for visitors and exhibitors from the consumer electronics, artificial intelligence, robotics, mobility and start-up sectors. It takes place at the Las Vegas Convention Center and the Venetian Expo in Las Vegas, United States, on 6-9 January 2027. The fair is held annually and is organised by the Consumer Technology Association (CTA). The 2026 edition recorded 4,100 exhibitors and 148,392 visitors.
Aphroa is not affiliated with CES or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for CES
A simple plan around the dates of CES. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at CES in the Consumer Electronics & Gaming sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for CES.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from CES within days. Update your pages with the questions you heard most at the stand.
What a consumer electronics website should show
Retail buyers and distributors look for clear specifications, compatibility details and warranty terms they can check quickly, on any device, in their own language, before and after the fair.
Detailed product pages
Give every product its own page with specifications, compatibility notes and a downloadable datasheet, so retail buyers can check your range before they walk up to your stand.
Fast mobile loading
Test your site on a mid-range phone over mobile data. Visitors scanning your gaming accessories or smart-home devices at the stand will leave if product pages load slowly.
Distributor-ready languages
Offer your product pages and warranty terms in the languages of your target distributors, such as German, French or Spanish, so importers can compare your range with others.
Fair-specific QR page
Print a QR code on your stand that opens a page made for the fair, with demo videos, a price list request form and your correct sales contact details.
Not sure where your website stands?
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Questions about CES
When is CES 2027?
CES 2027 takes place on 6–9 January 2027.
Where does CES take place?
CES takes place in Las Vegas, United States, at Las Vegas Convention Center, Venetian Expo.
How many exhibitors does CES have?
Exhibitors of the 2026 edition: 4,100.
Who organises CES?
CES is organised by Consumer Technology Association (CTA).
How can I prepare my website for CES?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
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Read moreParis Games Week
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Read moreAWE (Appliance & Electronics World Expo)
17–20 March 2027
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