Beauty Fair
Beauty Fair is a trade fair for the cosmetics and beauty sector, designed for visitors and exhibitors from hairdressing, aesthetics, cosmetics and beauty products. It takes place at Expo Center Norte in Sao Paulo, Brazil, from 4-7 September 2027. The fair is held annually and recorded 500 exhibitors and 200,000 visitors in the 2025 edition.
Aphroa is not affiliated with Beauty Fair or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Beauty Fair
A simple plan around the dates of Beauty Fair. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Beauty Fair in the Cosmetics & Beauty sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Beauty Fair.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Beauty Fair within days. Update your pages with the questions you heard most at the stand.
What a cosmetics and beauty website should show
Buyers, private-label brands and salon owners look for clear ingredient lists, compliance papers, ordering terms and a simple way to contact you before and after a fair.
Product range pages
Give every product range its own page with clear INCI ingredient lists, so buyers and private-label brands can check formulations before they visit your stand.
Compliance documents download
Offer a downloadable page of safety and compliance documents, such as product information files and certificates, since cosmetics buyers often ask for these on the spot.
Stand QR code
Print a QR code at your stand that opens a fair page with your catalogue, minimum order quantities and wholesale terms, and test that it loads quickly on a phone.
Personal Follow-Up
Scan the business cards of retail buyers and salon owners at the stand, note which range they liked, and send each one a personal follow-up within days of the fair.
Not sure where your website stands?
We check speed on a phone, search and AI visibility and your contact paths. Free, with a written result.
Help with your website and your fair follow-up
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Questions about Beauty Fair
When is Beauty Fair 2027?
Beauty Fair 2027 takes place on 4–7 September 2027.
Where does Beauty Fair take place?
Beauty Fair takes place in Sao Paulo, Brazil, at Expo Center Norte.
How many exhibitors does Beauty Fair have?
Exhibitors of the 2025 edition: 500.
Who organises Beauty Fair?
Beauty Fair is organised by Beauty Fair.
How can I prepare my website for Beauty Fair?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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