Trade fair

Naturaltech

Naturaltech is a trade fair for natural and organic products and wellness, serving visitors and exhibitors from the cosmetics and beauty sector. It is expected to take place on 9-12 June 2027 at Distrito Anhembi in São Paulo, Brazil. The fair is held annually and is organised by Francal Feiras. Professionals who source, present or sell natural and organic cosmetics and wellness products can use the event to meet suppliers and brands in one place.

Aphroa is not affiliated with Naturaltech or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for Naturaltech

A simple plan around the dates of Naturaltech. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Naturaltech in the Cosmetics & Beauty sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Naturaltech.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from Naturaltech within days. Update your pages with the questions you heard most at the stand.

For cosmetics and beauty exhibitors

What a cosmetics and beauty website should show

Buyers, private-label brands and salon owners look for clear ingredient lists, compliance papers, ordering terms and a simple way to contact you before and after a fair.

Product range pages

Give every product range its own page with clear INCI ingredient lists, so buyers and private-label brands can check formulations before they visit your stand.

Compliance documents download

Offer a downloadable page of safety and compliance documents, such as product information files and certificates, since cosmetics buyers often ask for these on the spot.

Stand QR code

Print a QR code at your stand that opens a fair page with your catalogue, minimum order quantities and wholesale terms, and test that it loads quickly on a phone.

Personal Follow-Up

Scan the business cards of retail buyers and salon owners at the stand, note which range they liked, and send each one a personal follow-up within days of the fair.

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FAQ

Questions about Naturaltech

When is Naturaltech 2027?

Naturaltech 2027 is expected to take place on 9–12 June 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.

Where does Naturaltech take place?

Naturaltech takes place in São Paulo, Brazil, at Distrito Anhembi.

Who organises Naturaltech?

Naturaltech is organised by Francal Feiras.

How can I prepare my website for Naturaltech?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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