Autopromotec
Autopromotec is a trade fair for visitors and exhibitors of the automotive sector, covering service equipment, spare parts, tyres and the aftermarket. It takes place at BolognaFiere in Bologna, Italy, from 26-29 May 2027, and is organised by BolognaFiere Group. The fair is held every two years. The 2025 edition recorded 1,692 exhibitors and 97,348 visitors.
Aphroa is not affiliated with Autopromotec or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Autopromotec
A simple plan around the dates of Autopromotec. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Autopromotec in the Automotive & Spare Parts sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Autopromotec.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Autopromotec within days. Update your pages with the questions you heard most at the stand.
What an automotive parts website should show
Distributors, workshop owners and fleet buyers look for exact part data, quick search, documents in their language and clear contacts before and after a fair.
Dedicated parts product pages
Give every spare-parts range its own product page with part numbers, vehicle compatibility and OEM cross-references, so a distributor can verify a part before walking up to your stand.
Mobile-ready part search
Test your catalogue and part-number search on a phone over a weak fair-hall connection, because workshop owners and fleet buyers often look things up while standing at your stand.
Multilingual product documents
Offer your product pages and certification documents in the languages of your visitors, such as German, Polish or Turkish, and make sure your export and warranty contact details are correct.
QR code follow-up
Print a QR code on your stand that opens a fair page with your price list request form, then scan visitors' business cards and follow up with each buyer within days.
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Questions about Autopromotec
When is Autopromotec 2027?
Autopromotec 2027 takes place on 26–29 May 2027.
Where does Autopromotec take place?
Autopromotec takes place in Bologna, Italy, at BolognaFiere.
How many exhibitors does Autopromotec have?
Exhibitors of the 2025 edition: 1,692.
Who organises Autopromotec?
Autopromotec is organised by BolognaFiere Group.
How can I prepare my website for Autopromotec?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
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Read moreAutomechanika Dubai
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