ATX West (Automation Technology Expo)
ATX West (Automation Technology Expo) is a trade fair for visitors and exhibitors in machinery and industrial automation, covering automation, robotics and manufacturing technologies. It takes place in Anaheim, United States, at the Anaheim Convention Center on 9-11 February 2027. The fair is held annually and is organised by Informa Markets, with sessions running alongside MD&M West at the same venue.
Aphroa is not affiliated with ATX West (Automation Technology Expo) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for ATX West (Automation Technology Expo)
A simple plan around the dates of ATX West (Automation Technology Expo). Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at ATX West (Automation Technology Expo) in the Machinery & Industrial Automation sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for ATX West (Automation Technology Expo).
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from ATX West (Automation Technology Expo) within days. Update your pages with the questions you heard most at the stand.
What a machinery and automation website should show
Engineers and plant managers look for technical detail, documents they can download and a clear way to get in touch, both before they plan a visit and after the fair.}
Product pages with specifications
Give each machine or automation product its own page with clear specifications, so engineers can check capacity, interfaces and dimensions before they visit your stand.
Downloadable datasheets and manuals
Make sure datasheets, CE declarations and manuals are easy to find and download, because buyers often ask for them on the spot and expect them on your site.
Stand QR code
Print a QR code at the stand that opens a fair page with your demo schedule and a contact form, and test that it loads quickly on a phone.
Tailored follow-up
Scan the business cards of integrators and plant managers at the stand, note which machine each person asked about, and send a tailored follow-up within a few days of the fair.
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Questions about ATX West (Automation Technology Expo)
When is ATX West (Automation Technology Expo) 2027?
ATX West (Automation Technology Expo) 2027 takes place on 9–11 February 2027.
Where does ATX West (Automation Technology Expo) take place?
ATX West (Automation Technology Expo) takes place in Anaheim, United States, at Anaheim Convention Center.
Who organises ATX West (Automation Technology Expo)?
ATX West (Automation Technology Expo) is organised by Informa Markets.
How can I prepare my website for ATX West (Automation Technology Expo)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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