Automate
Automate is a trade fair for visitors and exhibitors in robotics, automation, machine vision and motion control. It takes place at McCormick Place in Chicago, United States, on 10-13 May 2027. The fair is held annually and is organised by A3 - Association for Advancing Automation. The 2026 edition had 1,230 exhibitors and 50,000 visitors.
Aphroa is not affiliated with Automate or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Automate
A simple plan around the dates of Automate. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Automate in the Machinery & Industrial Automation sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Automate.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Automate within days. Update your pages with the questions you heard most at the stand.
What a machinery and automation website should show
Engineers and plant managers look for technical detail, documents they can download and a clear way to get in touch, both before they plan a visit and after the fair.}
Product pages with specifications
Give each machine or automation product its own page with clear specifications, so engineers can check capacity, interfaces and dimensions before they visit your stand.
Downloadable datasheets and manuals
Make sure datasheets, CE declarations and manuals are easy to find and download, because buyers often ask for them on the spot and expect them on your site.
Stand QR code
Print a QR code at the stand that opens a fair page with your demo schedule and a contact form, and test that it loads quickly on a phone.
Tailored follow-up
Scan the business cards of integrators and plant managers at the stand, note which machine each person asked about, and send a tailored follow-up within a few days of the fair.
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Questions about Automate
When is Automate 2027?
Automate 2027 takes place on 10–13 May 2027.
Where does Automate take place?
Automate takes place in Chicago, United States, at McCormick Place.
How many exhibitors does Automate have?
Exhibitors of the 2026 edition: 1,230.
Who organises Automate?
Automate is organised by A3 - Association for Advancing Automation.
How can I prepare my website for Automate?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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