Trade fair

ATRAX Expo (Entertainment, Parks & Recreation Industry Fair)

ATRAX Expo (Entertainment, Parks & Recreation Industry Fair) is a trade fair for visitors and exhibitors of the entertainment, amusement park, recreation, urban design and park equipment industry. It takes place at Istanbul Exhibition Centre (IFM) in Istanbul, Turkey, on 28-30 January 2027. The fair is held annually. The 2026 edition had 400 exhibitors and 17,922 visitors.

Aphroa is not affiliated with ATRAX Expo (Entertainment, Parks & Recreation Industry Fair) or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for ATRAX Expo (Entertainment, Parks & Recreation Industry Fair)

A simple plan around the dates of ATRAX Expo (Entertainment, Parks & Recreation Industry Fair). Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at ATRAX Expo (Entertainment, Parks & Recreation Industry Fair) in the Media, Entertainment & Broadcast sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for ATRAX Expo (Entertainment, Parks & Recreation Industry Fair).

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from ATRAX Expo (Entertainment, Parks & Recreation Industry Fair) within days. Update your pages with the questions you heard most at the stand.

For media and broadcast exhibitors

What a media and broadcast website should show

Broadcasters, producers and rights buyers look for clear specifications, working demos and licensing details on a company website before a fair, and for a prompt, personal reply afterwards.

Dedicated product pages

Give each product or service its own clear page, for example a camera system, a streaming platform or a content catalogue, so broadcasters and producers can check specifications before they visit.

Mobile-ready demo videos

Check your site on a phone before the fair. Showreels, trailers and demo videos should start quickly, because visitors will open them while standing at your stand.

Multilingual rights information

Offer your key pages in the languages of your target markets, and have a rights and licensing page ready that distributors and international buyers can read without asking for a PDF.

Personal follow-up

Scan the business cards of producers, rights buyers and post-production leads at your stand, add a note on the project they described, and send each a personal follow-up within days.

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FAQ

Questions about ATRAX Expo (Entertainment, Parks & Recreation Industry Fair)

When is ATRAX Expo (Entertainment, Parks & Recreation Industry Fair) 2027?

ATRAX Expo (Entertainment, Parks & Recreation Industry Fair) 2027 takes place on 28–30 January 2027.

Where does ATRAX Expo (Entertainment, Parks & Recreation Industry Fair) take place?

ATRAX Expo (Entertainment, Parks & Recreation Industry Fair) takes place in Istanbul, Turkey, at Istanbul Exhibition Centre (IFM).

How many exhibitors does ATRAX Expo (Entertainment, Parks & Recreation Industry Fair) have?

Exhibitors of the 2026 edition: 400.

Who organises ATRAX Expo (Entertainment, Parks & Recreation Industry Fair)?

ATRAX Expo (Entertainment, Parks & Recreation Industry Fair) is organised by Tureks Uluslararasi Fuarcilik A.S..

How can I prepare my website for ATRAX Expo (Entertainment, Parks & Recreation Industry Fair)?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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