AIMExpo
AIMExpo is a trade fair for the motorcycle, accessories, apparel and powersports sector, aimed at industry visitors and exhibitors working in these product groups. It takes place in Orlando, United States, and is organised by the Motorcycle Industry Council. The 2027 edition runs from 3-5 March 2027. AIMExpo is held annually, so exhibitors and trade visitors can meet each year to present and source motorcycle products, riding gear and powersports equipment.
Aphroa is not affiliated with AIMExpo or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for AIMExpo
A simple plan around the dates of AIMExpo. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at AIMExpo in the Bicycles & Motorcycles sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for AIMExpo.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from AIMExpo within days. Update your pages with the questions you heard most at the stand.
What a bicycle and motorcycle website should show
Dealers and distributors check specifications, dealer terms, warranty and spare-parts details on a company website before a fair, and return to it afterwards to compare models and make contact.
Model and range pages
Give each model or component range its own clear page, with frame sizes, motor and battery specifications, and a downloadable spec sheet that dealers can check before they visit your stand.
Mobile speed check
Test your website on a phone over a weak fair-hall connection. Product photos and spec tables should open quickly, so a dealer can compare models while standing at your stand.
Distributor languages
Offer your pages in the languages of your distributors. A dealer from another country should find dealer terms, warranty conditions and spare-parts information in a language they read comfortably.
Fair page and Follow-Up
Put a QR code on your stand that opens a page made for the fair, with your new models, price lists and a short form for dealer enquiries. After the fair, contact every dealer and distributor soon, and refer to the model they asked about.
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Questions about AIMExpo
When is AIMExpo 2027?
AIMExpo 2027 takes place on 3–5 March 2027.
Where does AIMExpo take place?
AIMExpo takes place in Orlando, United States.
Who organises AIMExpo?
AIMExpo is organised by Motorcycle Industry Council.
How can I prepare my website for AIMExpo?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
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3–8 November 2026
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Sector: Bicycles & Motorcycles
Read moreMotor Bike Expo
22–24 January 2027
Verona, Italy
Sector: Bicycles & Motorcycles
Read moreINTERMOT
19–21 February 2027
Cologne, Germany
Sector: Bicycles & Motorcycles
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