Abrin Show
Abrin Show is a trade fair for toys, baby products and licensed products, designed for visitors and exhibitors of the toy and baby sector. It takes place at Expo Center Norte in São Paulo, Brazil, and is expected to take place on 4-7 April 2027. The fair is held annually and is organised by Francal Feiras / ABRINQ.
Aphroa is not affiliated with Abrin Show or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Abrin Show
A simple plan around the dates of Abrin Show. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Abrin Show in the Toys, Baby & Licensing sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Abrin Show.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Abrin Show within days. Update your pages with the questions you heard most at the stand.
What a toys, baby and licensing website should show
Retail buyers, distributors and licensing partners look for clear product ranges, safety details, trade terms and a named contact they can reach before the fair and after it.
Product line pages
Give each product line its own page with clear photos, age grading and safety marks, so retail buyers can check a range before they visit your stand.
Mobile catalogue test
Test your catalogue pages on a phone using stand wifi or mobile data, because buyers will open them while standing in front of your toys.
Multilingual trade terms
Offer your wholesale terms and licensing contact in the languages of your main buyer countries, so distributors can read minimum orders and territories without asking.
Personal Follow-Up
Scan the business card of every buyer or licensing partner at the stand, note which range they liked, and send a personal follow-up within a few days.
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Questions about Abrin Show
When is Abrin Show 2027?
Abrin Show 2027 is expected to take place on 4–7 April 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does Abrin Show take place?
Abrin Show takes place in São Paulo, Brazil, at Expo Center Norte.
Who organises Abrin Show?
Abrin Show is organised by Francal Feiras / ABRINQ.
How can I prepare my website for Abrin Show?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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