Zoomark
Zoomark is a trade fair for the pet industry, aimed at visitors and exhibitors from the sector. It takes place in Bologna, Italy, at BolognaFiere from 11-13 May 2027. The fair is held every two years and is organised by BolognaFiere Cosmoprof S.p.A. Its range covers pet food, accessories and care products, as well as raw materials, machinery and packaging. The 2025 edition had 1,268 exhibitors and 31,000 visitors.
Aphroa is not affiliated with Zoomark or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Zoomark
A simple plan around the dates of Zoomark. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Zoomark in the Pets sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Zoomark.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Zoomark within days. Update your pages with the questions you heard most at the stand.
What a pet products website should show
Retail buyers and distributors look for clear product ranges, order terms and safety documents they can check quickly before a fair and return to afterwards.}
Clear product group pages
Give each product group, such as dry food, treats or grooming, its own clear page with ingredients, pack sizes and minimum order quantities, so retail buyers can check you before the fair.
Fast pages on phones
Make sure your product pages load quickly on a phone, because buyers will scan your stand code in a busy hall on a weak mobile connection.
Distributor languages and documents
Offer your catalogue and key pages in the languages of the distributors you hope to meet, and keep safety and labelling documents easy to find.
Capture leads and interests
Collect each pet shop owner's or distributor's contact details at the stand, and note which ranges and order volumes they asked about, so you can write to each one soon after the fair.
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Questions about Zoomark
When is Zoomark 2027?
Zoomark 2027 takes place on 11–13 May 2027.
Where does Zoomark take place?
Zoomark takes place in Bologna, Italy, at BolognaFiere.
How many exhibitors does Zoomark have?
Exhibitors of the 2025 edition: 1,268.
Who organises Zoomark?
Zoomark is organised by BolognaFiere Cosmoprof S.p.A..
How can I prepare my website for Zoomark?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
Global Pet Expo
17–19 March 2027
Orlando, United States
Sector: Pets
Read morePet Fair Asia
18–22 August 2027
Shanghai, China
Sector: Pets
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