Pet Fair Asia
Pet Fair Asia is a trade fair for visitors and exhibitors in the pet industry, covering pet food, accessories, grooming and care, and the supply chain. It takes place in Shanghai, China, at the Shanghai New International Expo Centre (SNIEC), from 18-22 August 2027. The fair is held annually. The 2026 edition had 2,600 exhibitors and 130,000 visitors.
Aphroa is not affiliated with Pet Fair Asia or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Pet Fair Asia
A simple plan around the dates of Pet Fair Asia. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Pet Fair Asia in the Pets sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Pet Fair Asia.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Pet Fair Asia within days. Update your pages with the questions you heard most at the stand.
What a pet products website should show
Retail buyers and distributors look for clear product ranges, order terms and safety documents they can check quickly before a fair and return to afterwards.}
Clear product group pages
Give each product group, such as dry food, treats or grooming, its own clear page with ingredients, pack sizes and minimum order quantities, so retail buyers can check you before the fair.
Fast pages on phones
Make sure your product pages load quickly on a phone, because buyers will scan your stand code in a busy hall on a weak mobile connection.
Distributor languages and documents
Offer your catalogue and key pages in the languages of the distributors you hope to meet, and keep safety and labelling documents easy to find.
Capture leads and interests
Collect each pet shop owner's or distributor's contact details at the stand, and note which ranges and order volumes they asked about, so you can write to each one soon after the fair.
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Questions about Pet Fair Asia
When is Pet Fair Asia 2027?
Pet Fair Asia 2027 takes place on 18–22 August 2027.
Where does Pet Fair Asia take place?
Pet Fair Asia takes place in Shanghai, China, at Shanghai New International Expo Centre (SNIEC).
How many exhibitors does Pet Fair Asia have?
Exhibitors of the 2026 edition: 2,600.
Who organises Pet Fair Asia?
Pet Fair Asia is organised by Shanghai Wanyao Pet Fair Exhibition Co., Ltd..
How can I prepare my website for Pet Fair Asia?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
Global Pet Expo
17–19 March 2027
Orlando, United States
Sector: Pets
Read moreZoomark
11–13 May 2027
Bologna, Italy
Sector: Pets
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