Trade fair

Yapı Fuarı – Turkeybuild Istanbul

Updated

Yapı Fuarı - Turkeybuild Istanbul is a trade fair for visitors and exhibitors of the building and construction sector, covering construction materials, technologies and a special hardware section. It takes place on 27-30 April 2027 at the TÜYAP Fair and Congress Centre in Istanbul, Turkey. The fair is held annually. The 2026 edition recorded 431 exhibitors and 43,786 visitors.

Aphroa is not affiliated with Yapı Fuarı – Turkeybuild Istanbul or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for Yapı Fuarı – Turkeybuild Istanbul

A simple plan around the dates of Yapı Fuarı – Turkeybuild Istanbul. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Yapı Fuarı – Turkeybuild Istanbul in the Building & Architecture sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Yapı Fuarı – Turkeybuild Istanbul.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from Yapı Fuarı – Turkeybuild Istanbul within days. Update your pages with the questions you heard most at the stand.

For building and architecture exhibitors

What a building and architecture website should show

Architects, planners and contractors look for clear product specifications, technical documents and a named contact on a company website, both before they visit a fair and after.

Dedicated product group pages

Give each product group, such as facade systems or insulation, its own page with clear specifications, so architects and planners can check your range before they visit your stand.

Downloadable technical documents

Offer technical data sheets, certificates and installation guides as plain downloads on your website, because specifiers and contractors will look for these documents first.

Fair-Specific QR landing page

Print a QR code on your stand that leads to a page made for the fair, with your product highlights, contact person and a link to request project samples.

Tailored contact Follow-Up

Scan the business cards of architects and contractors at the stand, note the project type on each contact, and send a tailored follow-up within a few days of the fair.

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FAQ

Questions about Yapı Fuarı – Turkeybuild Istanbul

When is Yapı Fuarı – Turkeybuild Istanbul 2027?

Yapı Fuarı – Turkeybuild Istanbul 2027 takes place on 27–30 April 2027.

Where does Yapı Fuarı – Turkeybuild Istanbul take place?

Yapı Fuarı – Turkeybuild Istanbul takes place in Istanbul, Turkey, at TÜYAP Fair and Congress Centre.

How many exhibitors does Yapı Fuarı – Turkeybuild Istanbul have?

Exhibitors of the 2026 edition: 431.

Who organises Yapı Fuarı – Turkeybuild Istanbul?

Yapı Fuarı – Turkeybuild Istanbul is organised by ICA Build Fuarcılık A.Ş. (ICA Events) / TÜYAP.

How can I prepare my website for Yapı Fuarı – Turkeybuild Istanbul?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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