WTM Latin America
WTM Latin America is a B2B trade fair for visitors and exhibitors of the tourism, travel and MICE sector. The fair is expected to take place on 13-15 April 2027 at Expo Center Norte in Sao Paulo, Brazil. It is organised by RX Brasil and held annually as a business meeting point for the tourism industry. The 2026 edition had 935 exhibitors and 35,000 visitors.
Aphroa is not affiliated with WTM Latin America or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for WTM Latin America
A simple plan around the dates of WTM Latin America. Adjust it to your team and your products.
-
Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at WTM Latin America in the Tourism, Travel & MICE sector and check that each item has its own page.
-
Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for WTM Latin America.
-
Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
-
Step 4
2 weeks after
Reply to every contact from WTM Latin America within days. Update your pages with the questions you heard most at the stand.
What a tourism, travel and MICE website should show
Tour operators and event planners look for clear venue details, capacity figures and a working group contact on your site, both before a fair and when they follow up afterwards.
Dedicated venue pages
Before the fair, check that each destination, property or venue has its own page with room counts, meeting capacity and a contact for group enquiries that works.
Fast mobile galleries
Planners often open your site on a phone at the stand, so test how fast your venue galleries and floor plans load on mobile data.
Source-market languages
Offer your site in the languages of your source markets, so an incoming tour operator can read your group rates and package descriptions without translation.
QR code to fair page
Put a QR code on your stand that leads to a fair page with your MICE brochure and contact form, then scan each visitor's business card to log the conversation.
Not sure where your website stands?
We check speed on a phone, search and AI visibility and your contact paths. Free, with a written result.
Help with your website and your fair follow-up
Website Fix & Speed
Fair Lead Hub
SEO & AI Visibility
Questions about WTM Latin America
When is WTM Latin America 2027?
WTM Latin America 2027 is expected to take place on 13–15 April 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does WTM Latin America take place?
WTM Latin America takes place in Sao Paulo, Brazil, at Expo Center Norte.
How many exhibitors does WTM Latin America have?
Exhibitors of the 2026 edition: 935.
Who organises WTM Latin America?
WTM Latin America is organised by RX Brasil.
How can I prepare my website for WTM Latin America?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
ILTM Latin America
3–6 May 2027
Sao Paulo, Brazil
Sector: Tourism, Travel & MICE
Read moreAntalya Travel Fair (ATF)
26–28 October 2026
Antalya, Turkey
Sector: Tourism, Travel & MICE
Read moreWTM World Travel Market London
3–5 November 2026
London, United Kingdom
Sector: Tourism, Travel & MICE
Read moreExhibiting at WTM Latin America? Get your free website check
Send your website address. You get a written result within 2 working days, free and without a meeting.
- Free
- Fixed prices
- No meetings