Trade fair

Tube – wire Eurasia

Tube - wire Eurasia is a trade fair for tube, wire and cable production technologies, serving visitors and exhibitors from the metalworking and foundry sector. The fair takes place in Istanbul, Turkey, at Tüyap Fair and Congress Centre, from 7-10 April 2027. It is held every two years and is listed in the Tüyap fair calendar as the 2027 edition.

Aphroa is not affiliated with Tube – wire Eurasia or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for Tube – wire Eurasia

A simple plan around the dates of Tube – wire Eurasia. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Tube – wire Eurasia in the Metalworking & Foundry sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Tube – wire Eurasia.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from Tube – wire Eurasia within days. Update your pages with the questions you heard most at the stand.

For metalworking and foundry exhibitors

What a metalworking website should show

Engineers and purchasers look for clear part families, alloys, tolerances and quality certificates they can check and download quickly, both before a fair and when they follow up afterwards.

Part family pages

Give each casting or machined part family its own page with alloys, tolerances and batch sizes, so engineers can judge fit before they walk up to your stand.

Findable certificates

Check that certificates such as ISO 9001 and material test reports are easy to find and download, because purchasers often ask for them first.

Phone-Ready downloads

Test your site on a phone over a weak hall connection, and keep drawings and datasheets as light PDFs that open quickly at the stand.

Tailored Follow-Up

Scan every business card at the stand, note the part or process each buyer asked about, and send a tailored reply with a quote request link within days.

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FAQ

Questions about Tube – wire Eurasia

When is Tube – wire Eurasia 2027?

Tube – wire Eurasia 2027 takes place on 7–10 April 2027.

Where does Tube – wire Eurasia take place?

Tube – wire Eurasia takes place in Istanbul, Turkey, at Tüyap Fair and Congress Centre.

Who organises Tube – wire Eurasia?

Tube – wire Eurasia is organised by Tüyap Fairs and Exhibitions Organization Inc..

How can I prepare my website for Tube – wire Eurasia?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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