Tokyo Game Show
Tokyo Game Show is a trade fair for video games, gaming hardware and software, with business and consumer days, serving visitors and exhibitors of the gaming and consumer electronics sector. It takes place at Makuhari Messe in Chiba, Japan, on 16-20 September 2027. The fair is held annually and had 1,138 exhibitors in the 2026 edition. It is organised by the Computer Entertainment Supplier's Association (CESA) and Nikkei Business Publications.
Aphroa is not affiliated with Tokyo Game Show or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Tokyo Game Show
A simple plan around the dates of Tokyo Game Show. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Tokyo Game Show in the Consumer Electronics & Gaming sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Tokyo Game Show.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Tokyo Game Show within days. Update your pages with the questions you heard most at the stand.
What a consumer electronics website should show
Retail buyers and distributors look for clear specifications, compatibility details and warranty terms they can check quickly, on any device, in their own language, before and after the fair.
Detailed product pages
Give every product its own page with specifications, compatibility notes and a downloadable datasheet, so retail buyers can check your range before they walk up to your stand.
Fast mobile loading
Test your site on a mid-range phone over mobile data. Visitors scanning your gaming accessories or smart-home devices at the stand will leave if product pages load slowly.
Distributor-ready languages
Offer your product pages and warranty terms in the languages of your target distributors, such as German, French or Spanish, so importers can compare your range with others.
Fair-specific QR page
Print a QR code on your stand that opens a page made for the fair, with demo videos, a price list request form and your correct sales contact details.
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Help with your website and your fair follow-up
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Questions about Tokyo Game Show
When is Tokyo Game Show 2027?
Tokyo Game Show 2027 takes place on 16–20 September 2027.
Where does Tokyo Game Show take place?
Tokyo Game Show takes place in Chiba, Japan, at Makuhari Messe.
How many exhibitors does Tokyo Game Show have?
Exhibitors of the 2026 edition: 1,138.
Who organises Tokyo Game Show?
Tokyo Game Show is organised by Computer Entertainment Supplier's Association (CESA), Nikkei Business Publications.
How can I prepare my website for Tokyo Game Show?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
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Read moreParis Games Week
22–25 October 2026
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Read moreCES
6–9 January 2027
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Sector: Consumer Electronics & Gaming
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