The Commercial Vehicle Show
The Commercial Vehicle Show is a trade fair for visitors and exhibitors in the commercial vehicle and logistics sector, covering commercial vehicles, trucks, trailers and fleet management. It takes place in Birmingham, United Kingdom, at NEC Birmingham, and is held annually. The 2027 edition runs from 20-22 April 2027 and is organised by SMMT / Nineteen Group.
Aphroa is not affiliated with The Commercial Vehicle Show or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for The Commercial Vehicle Show
A simple plan around the dates of The Commercial Vehicle Show. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at The Commercial Vehicle Show in the Commercial Vehicles & Logistics sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for The Commercial Vehicle Show.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from The Commercial Vehicle Show within days. Update your pages with the questions you heard most at the stand.
What a commercial vehicles website should show
Fleet managers, hauliers and dealers check specifications, payloads and service coverage on a company website before a fair, and return afterwards to compare options and make contact.
Dedicated range pages
Give each vehicle range or service its own page with payload, dimensions and downloadable data sheets, so fleet managers can check specifications before they reach your stand.
Fast mobile loading
Test your site on a phone over mobile data. Buyers walking a busy hall will open your pages in seconds, so keep spec tables and brochures quick to load.
Local languages, consistent contacts
Offer your key pages in the languages of the hauliers and dealers you expect, and keep your contact and service-network details correct and identical everywhere.
QR code lead capture
Print a QR code on your stand that opens a page made for the fair, then scan visitors' business cards to record each fleet buyer's size and vehicle needs.
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Questions about The Commercial Vehicle Show
When is The Commercial Vehicle Show 2027?
The Commercial Vehicle Show 2027 takes place on 20–22 April 2027.
Where does The Commercial Vehicle Show take place?
The Commercial Vehicle Show takes place in Birmingham, United Kingdom, at NEC Birmingham.
Who organises The Commercial Vehicle Show?
The Commercial Vehicle Show is organised by SMMT / Nineteen Group.
How can I prepare my website for The Commercial Vehicle Show?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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