Trade fair

Tech Show London

Updated

Tech Show London is a technology trade fair for visitors and exhibitors working in cloud computing, AI infrastructure, DevOps, cyber security and big data. It takes place at ExCeL London in London, United Kingdom, on 10-11 March 2027. The fair is held annually and is organised by Closer Still Media. Professionals from the technology sector can use it to see current solutions in these product groups and to meet suppliers in person.

Aphroa is not affiliated with Tech Show London or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for Tech Show London

A simple plan around the dates of Tech Show London. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Tech Show London in the Technology sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Tech Show London.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from Tech Show London within days. Update your pages with the questions you heard most at the stand.

For technology exhibitors

What a technology website should show

Technology buyers look for clear specifications, integration details and support terms they can check on their own, on any device, before and after meeting you at the fair.

Dedicated product pages

Before the fair, check that each software or hardware product has its own page with clear specifications, integration details and a downloadable datasheet that buyers can find without asking.

Fast mobile loading

Test your product pages on a phone over a weak fair-hall connection, because IT buyers will open your demo or pricing page at your stand and expect it to load quickly.

Partner-Market languages

Offer your pages in the languages of visitors from distributor and reseller markets, including key terms such as licensing, support levels and API documentation, so partners can assess fit without a call.

Fair-Specific landing page

Give your stand a QR code that leads to a page made for the fair, with a demo request form, then scan business cards and follow up with every contact within days.

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FAQ

Questions about Tech Show London

When is Tech Show London 2027?

Tech Show London 2027 takes place on 10–11 March 2027.

Where does Tech Show London take place?

Tech Show London takes place in London, United Kingdom, at ExCeL London.

Who organises Tech Show London?

Tech Show London is organised by Closer Still Media.

How can I prepare my website for Tech Show London?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

Related trade fairs

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