Trade fair

Spring Fair

Updated

Spring Fair is a trade fair for home, gift, fashion and consumer goods, serving visitors and exhibitors from the sector. It takes place at NEC Birmingham in Birmingham, United Kingdom, on 7-10 February 2027. The fair is held annually and is organised by Hyve Group, bringing together suppliers and buyers of home and gift products.

Aphroa is not affiliated with Spring Fair or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for Spring Fair

A simple plan around the dates of Spring Fair. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Spring Fair in the Home & Gift sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Spring Fair.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from Spring Fair within days. Update your pages with the questions you heard most at the stand.

For home and gift exhibitors

What a home and gift website should show

Retail buyers browse ranges on their phones, compare wholesale terms before visiting a stand, and expect a prompt, relevant follow-up with the right catalogue afterwards.

Product pages per collection

Before the fair, check that every collection has its own product page with clear photos, materials and sizes, since buyers often browse your range on their phone first.

Visible wholesale terms

Make sure your wholesale terms, minimum order quantity and delivery times are easy to find, because retail buyers compare these before they walk up to your stand.

Fair-Specific QR page

Place a QR code at your stand that opens a page made for the fair, showing your new season collection and how to request your catalogue or price list.

Personal buyer Follow-Up

Scan the business cards of buyers at your stand and note which collections they liked, then send each of them a personal message with the right catalogue within a few days.

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FAQ

Questions about Spring Fair

When is Spring Fair 2027?

Spring Fair 2027 takes place on 7–10 February 2027.

Where does Spring Fair take place?

Spring Fair takes place in Birmingham, United Kingdom, at NEC Birmingham.

Who organises Spring Fair?

Spring Fair is organised by Hyve Group.

How can I prepare my website for Spring Fair?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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