SOF Week
SOF Week is a defence trade fair for visitors and exhibitors in the special operations forces equipment and technologies sector. It takes place at the Tampa Convention Center in Tampa, United States, on 4-6 May 2027. The fair is held annually and is organised by SOFIC and the Global SOF Foundation, with the United States Special Operations Command as a co-host.
Aphroa is not affiliated with SOF Week or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for SOF Week
A simple plan around the dates of SOF Week. Adjust it to your team and your products.
-
Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at SOF Week in the Defence sector and check that each item has its own page.
-
Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for SOF Week.
-
Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
-
Step 4
2 weeks after
Reply to every contact from SOF Week within days. Update your pages with the questions you heard most at the stand.
What a defence website should show
Procurement officers and prime-contractor buyers look for clear technical detail, verifiable company credentials and a quick route to a named contact before and after a fair.
Dedicated product pages
Give each product line its own clear page, with a short technical summary and a downloadable datasheet, so procurement officers can check your offer before they reach your stand.
Exact company credentials
Keep company details exact: registered address, export contact, and any certifications or national supplier registrations that government and prime-contractor buyers ask to see.
Fair page with QR code
Make a page for the fair and link it with a QR code at your stand, in the languages of visiting delegations, and test that it loads quickly on a phone.
Prompt visitor follow-up
Scan business cards at the stand and note each visitor's role and interest, then reply within days with the datasheet or export information they asked about.
Not sure where your website stands?
We check speed on a phone, search and AI visibility and your contact paths. Free, with a written result.
Help with your website and your fair follow-up
Website Fix & Speed
Fair Lead Hub
SEO & AI Visibility
Questions about SOF Week
When is SOF Week 2027?
SOF Week 2027 takes place on 4–6 May 2027.
Where does SOF Week take place?
SOF Week takes place in Tampa, United States, at Tampa Convention Center.
Who organises SOF Week?
SOF Week is organised by SOFIC / Global SOF Foundation.
How can I prepare my website for SOF Week?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
Sea-Air-Space
5–7 April 2027
National Harbor, United States
Sector: Defence
Read moreModern Day Marine
13–15 April 2027
Washington D.C., United States
Sector: Defence
Read moreSOFEX Jordan
27–29 October 2026
Amman, Jordan
Sector: Defence
Read moreExhibiting at SOF Week? Get your free website check
Send your website address. You get a written result within 2 working days, free and without a meeting.
- Free
- Fixed prices
- No meetings