Silmo Istanbul
Silmo Istanbul is a trade fair for the optical sector, bringing together visitors and exhibitors from the eyewear and optical equipment industry. It takes place in Istanbul, Turkey, at the Istanbul Exhibition Centre (IFM) on 18-21 November 2026. The fair is held annually. Exhibitors present optics, eyeglass frames, sunglasses, lenses and optical equipment to professional visitors.
Aphroa is not affiliated with Silmo Istanbul or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Silmo Istanbul
A simple plan around the dates of Silmo Istanbul. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Silmo Istanbul in the Healthcare, Medical & Dental sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Silmo Istanbul.
This date has passed. Do it this week.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Silmo Istanbul within days. Update your pages with the questions you heard most at the stand.
What a healthcare and dental website should show
Hospital buyers, dentists and distributors look for clear product specifications, intended use, documents and regulatory details on a company website before they contact you or order after a fair.
Dedicated product pages
Give each device or consumable its own product page with specifications, intended use and downloadable documents, so a hospital buyer can check your range before the fair.
Visible certification details
Make sure certification details, such as CE marking, and your regulatory contact are correct and easy to find, because buyers often ask for them before they request a quote.
Mobile-Ready fair page
Check how your product pages load on a phone over a weak stand connection, and put a QR code on your banner that leads to a page made for the fair.
Personal contact Follow-Up
Scan the business cards of every dentist, distributor and procurement contact at your stand, note which product they asked about, and send a personal follow-up within days.
Not sure where your website stands?
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Questions about Silmo Istanbul
When is Silmo Istanbul 2026?
Silmo Istanbul 2026 takes place on 18–21 November 2026. The following edition: 3–6 November 2027.
Where does Silmo Istanbul take place?
Silmo Istanbul takes place in Istanbul, Turkey, at Istanbul Exhibition Centre (IFM).
Who organises Silmo Istanbul?
Silmo Istanbul is organised by 24 Saat Fuarcilik A.S. (in cooperation with Comexposium Silmo).
How can I prepare my website for Silmo Istanbul?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
Optic World İzmir
26–28 March 2027
Izmir, Turkey
Sector: Healthcare, Medical & Dental
Read moreIDEX Istanbul
14–17 April 2027
Istanbul, Turkey
Sector: Healthcare, Medical & Dental
Read moreExpomed Eurasia
15–18 April 2027
Istanbul, Turkey
Sector: Healthcare, Medical & Dental
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