PSI
PSI is a trade fair for promotional products, promotion and merchandising, aimed at visitors and exhibitors of the advertising and gift sector. The fair is expected to take place on 12-14 January 2027 at Koelnmesse in Cologne, Germany. It is held annually and is organised by RX Deutschland (Reed Exhibitions). Exhibitors present promotional and merchandising products to trade visitors who source items for their own advertising, gift and promotion programmes.
Aphroa is not affiliated with PSI or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for PSI
A simple plan around the dates of PSI. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at PSI in the Home & Gift sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for PSI.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from PSI within days. Update your pages with the questions you heard most at the stand.
What a home and gift website should show
Retail buyers browse ranges on their phones, compare wholesale terms before visiting a stand, and expect a prompt, relevant follow-up with the right catalogue afterwards.
Product pages per collection
Before the fair, check that every collection has its own product page with clear photos, materials and sizes, since buyers often browse your range on their phone first.
Visible wholesale terms
Make sure your wholesale terms, minimum order quantity and delivery times are easy to find, because retail buyers compare these before they walk up to your stand.
Fair-Specific QR page
Place a QR code at your stand that opens a page made for the fair, showing your new season collection and how to request your catalogue or price list.
Personal buyer Follow-Up
Scan the business cards of buyers at your stand and note which collections they liked, then send each of them a personal message with the right catalogue within a few days.
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Questions about PSI
When is PSI 2027?
PSI 2027 is expected to take place on 12–14 January 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does PSI take place?
PSI takes place in Cologne, Germany, at Koelnmesse.
Who organises PSI?
PSI is organised by RX Deutschland (Reed Exhibitions).
How can I prepare my website for PSI?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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