ProWein
ProWein is an international trade fair for wine and spirits, organised by Messe Düsseldorf GmbH for visitors and exhibitors from the wine and alcoholic beverage sector. It takes place at Messe Düsseldorf in Dusseldorf, Germany, on 7-9 March 2027. The fair is held annually. The 2026 edition recorded 3,400 exhibitors and 31,000 visitors, which gives a clear picture of the scale of the event for those planning to attend or exhibit.
Aphroa is not affiliated with ProWein or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for ProWein
A simple plan around the dates of ProWein. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at ProWein in the Food & Beverage sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for ProWein.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from ProWein within days. Update your pages with the questions you heard most at the stand.
What a food and beverage website should show
Retail buyers, importers and distributors check ingredients, pack sizes, allergens and certification on a company website before a fair, and return to it afterwards when comparing suppliers.
Product line pages
Give each product line its own page with clear ingredient lists, pack sizes and allergen details, so a retail buyer can check the facts before the fair.
Certificates and spec sheets
Put your certificates, such as organic, halal or IFS, and your spec sheets on a page that is easy to find and easy to download.
Phone-ready fair page
Test your site on a phone over a weak hall connection, then set up a QR code at your stand that opens a page made for the fair, with your range and price enquiry form.
Prompt buyer follow-up
Scan the business cards of importers and distributors at your stand, note which products each buyer asked about, and send a follow-up with samples or price lists within days of the fair.
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Questions about ProWein
When is ProWein 2027?
ProWein 2027 takes place on 7–9 March 2027.
Where does ProWein take place?
ProWein takes place in Dusseldorf, Germany, at Messe Düsseldorf.
How many exhibitors does ProWein have?
Exhibitors of the 2026 edition: 3,400.
Who organises ProWein?
ProWein is organised by Messe Düsseldorf GmbH.
How can I prepare my website for ProWein?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
ISM Cologne
31 January 2027 – 3 February 2027
Cologne, Germany
Sector: Food & Beverage
Read moreFRUIT LOGISTICA
3–5 February 2027
Berlin, Germany
Sector: Food & Beverage
Read moreBIOFACH
16–19 February 2027
Nuremberg, Germany
Sector: Food & Beverage
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