FRUIT LOGISTICA
FRUIT LOGISTICA is a trade fair for the fresh fruit and vegetable trade and its supply chain, aimed at visitors and exhibitors from the food and beverage sector. It takes place at Messe Berlin in Berlin, Germany, on 3-5 February 2027. The fair is held annually. The 2025 edition had 2,591 exhibitors and 67,032 visitors.
Aphroa is not affiliated with FRUIT LOGISTICA or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for FRUIT LOGISTICA
A simple plan around the dates of FRUIT LOGISTICA. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at FRUIT LOGISTICA in the Food & Beverage sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for FRUIT LOGISTICA.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from FRUIT LOGISTICA within days. Update your pages with the questions you heard most at the stand.
What a food and beverage website should show
Retail buyers, importers and distributors check ingredients, pack sizes, allergens and certification on a company website before a fair, and return to it afterwards when comparing suppliers.
Product line pages
Give each product line its own page with clear ingredient lists, pack sizes and allergen details, so a retail buyer can check the facts before the fair.
Certificates and spec sheets
Put your certificates, such as organic, halal or IFS, and your spec sheets on a page that is easy to find and easy to download.
Phone-ready fair page
Test your site on a phone over a weak hall connection, then set up a QR code at your stand that opens a page made for the fair, with your range and price enquiry form.
Prompt buyer follow-up
Scan the business cards of importers and distributors at your stand, note which products each buyer asked about, and send a follow-up with samples or price lists within days of the fair.
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Questions about FRUIT LOGISTICA
When is FRUIT LOGISTICA 2027?
FRUIT LOGISTICA 2027 takes place on 3–5 February 2027.
Where does FRUIT LOGISTICA take place?
FRUIT LOGISTICA takes place in Berlin, Germany, at Messe Berlin.
How many exhibitors does FRUIT LOGISTICA have?
Exhibitors of the 2025 edition: 2,591.
Who organises FRUIT LOGISTICA?
FRUIT LOGISTICA is organised by Messe Berlin GmbH.
How can I prepare my website for FRUIT LOGISTICA?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
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Sector: Food & Beverage
Read moreBIOFACH
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Sector: Food & Beverage
Read moreAnuga FoodTec
23–26 February 2027
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Sector: Food & Beverage
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