Trade fair

Pet South America

Pet South America is a trade fair for pet products and veterinary services, aimed at visitors and exhibitors of the pet sector. It takes place at Distrito Anhembi in Sao Paulo, Brazil, from 11-13 August 2027. The fair is held annually and is organised by NürnbergMesse Brasil, offering exhibitors and trade visitors a meeting point for suppliers and buyers in the pet industry.

Aphroa is not affiliated with Pet South America or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for Pet South America

A simple plan around the dates of Pet South America. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Pet South America in the Pets sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Pet South America.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from Pet South America within days. Update your pages with the questions you heard most at the stand.

For pet exhibitors

What a pet products website should show

Retail buyers and distributors look for clear product ranges, order terms and safety documents they can check quickly before a fair and return to afterwards.}

Clear product group pages

Give each product group, such as dry food, treats or grooming, its own clear page with ingredients, pack sizes and minimum order quantities, so retail buyers can check you before the fair.

Fast pages on phones

Make sure your product pages load quickly on a phone, because buyers will scan your stand code in a busy hall on a weak mobile connection.

Distributor languages and documents

Offer your catalogue and key pages in the languages of the distributors you hope to meet, and keep safety and labelling documents easy to find.

Capture leads and interests

Collect each pet shop owner's or distributor's contact details at the stand, and note which ranges and order volumes they asked about, so you can write to each one soon after the fair.

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FAQ

Questions about Pet South America

When is Pet South America 2027?

Pet South America 2027 takes place on 11–13 August 2027.

Where does Pet South America take place?

Pet South America takes place in Sao Paulo, Brazil, at Distrito Anhembi.

Who organises Pet South America?

Pet South America is organised by NürnbergMesse Brasil.

How can I prepare my website for Pet South America?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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