OTM – Outbound Travel Mart
OTM - Outbound Travel Mart is a trade fair for outbound tourism and travel, serving visitors and exhibitors from the tourism, travel and MICE sector. The fair is expected to take place on 1-3 February 2027 at the Jio World Convention Centre (BKC) in Mumbai, India. It is held annually and recorded 2,200 exhibitors and 50,000 visitors in the 2026 edition.
Aphroa is not affiliated with OTM – Outbound Travel Mart or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for OTM – Outbound Travel Mart
A simple plan around the dates of OTM – Outbound Travel Mart. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at OTM – Outbound Travel Mart in the Tourism, Travel & MICE sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for OTM – Outbound Travel Mart.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from OTM – Outbound Travel Mart within days. Update your pages with the questions you heard most at the stand.
What a tourism, travel and MICE website should show
Tour operators and event planners look for clear venue details, capacity figures and a working group contact on your site, both before a fair and when they follow up afterwards.
Dedicated venue pages
Before the fair, check that each destination, property or venue has its own page with room counts, meeting capacity and a contact for group enquiries that works.
Fast mobile galleries
Planners often open your site on a phone at the stand, so test how fast your venue galleries and floor plans load on mobile data.
Source-market languages
Offer your site in the languages of your source markets, so an incoming tour operator can read your group rates and package descriptions without translation.
QR code to fair page
Put a QR code on your stand that leads to a fair page with your MICE brochure and contact form, then scan each visitor's business card to log the conversation.
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Questions about OTM – Outbound Travel Mart
When is OTM – Outbound Travel Mart 2027?
OTM – Outbound Travel Mart 2027 is expected to take place on 1–3 February 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does OTM – Outbound Travel Mart take place?
OTM – Outbound Travel Mart takes place in Mumbai, India, at Jio World Convention Centre (BKC).
How many exhibitors does OTM – Outbound Travel Mart have?
Exhibitors of the 2026 edition: 2,200.
Who organises OTM – Outbound Travel Mart?
OTM – Outbound Travel Mart is organised by FAIRFEST Media Ltd.
How can I prepare my website for OTM – Outbound Travel Mart?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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