ITB Berlin
ITB Berlin is a global tourism and travel trade fair for visitors and exhibitors of the tourism, travel and MICE sector. It takes place at Messe Berlin in Berlin, Germany, on 16-18 March 2027. The fair is organised annually by Messe Berlin GmbH. The 2023 edition recorded 5,500 exhibitors and 90,127 visitors, giving professionals a clear picture of the scale of the event.
Aphroa is not affiliated with ITB Berlin or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for ITB Berlin
A simple plan around the dates of ITB Berlin. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at ITB Berlin in the Tourism, Travel & MICE sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for ITB Berlin.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from ITB Berlin within days. Update your pages with the questions you heard most at the stand.
What a tourism, travel and MICE website should show
Tour operators and event planners look for clear venue details, capacity figures and a working group contact on your site, both before a fair and when they follow up afterwards.
Dedicated venue pages
Before the fair, check that each destination, property or venue has its own page with room counts, meeting capacity and a contact for group enquiries that works.
Fast mobile galleries
Planners often open your site on a phone at the stand, so test how fast your venue galleries and floor plans load on mobile data.
Source-market languages
Offer your site in the languages of your source markets, so an incoming tour operator can read your group rates and package descriptions without translation.
QR code to fair page
Put a QR code on your stand that leads to a fair page with your MICE brochure and contact form, then scan each visitor's business card to log the conversation.
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Questions about ITB Berlin
When is ITB Berlin 2027?
ITB Berlin 2027 takes place on 16–18 March 2027.
Where does ITB Berlin take place?
ITB Berlin takes place in Berlin, Germany, at Messe Berlin.
How many exhibitors does ITB Berlin have?
Exhibitors of the 2023 edition: About 5,500.
Who organises ITB Berlin?
ITB Berlin is organised by Messe Berlin GmbH.
How can I prepare my website for ITB Berlin?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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