OMR Festival
OMR Festival is a trade fair and festival for visitors and exhibitors in digital marketing, e-commerce, SaaS and the digital economy. It is expected to take place on 3-5 May 2027 at Hamburg Messe in Hamburg, Germany. The event is held annually and recorded 70,000 visitors in the 2026 edition. The organiser is OMR (Online Marketing Rockstars).
Aphroa is not affiliated with OMR Festival or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for OMR Festival
A simple plan around the dates of OMR Festival. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at OMR Festival in the Technology sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for OMR Festival.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from OMR Festival within days. Update your pages with the questions you heard most at the stand.
What a technology website should show
Technology buyers look for clear specifications, integration details and support terms they can check on their own, on any device, before and after meeting you at the fair.
Dedicated product pages
Before the fair, check that each software or hardware product has its own page with clear specifications, integration details and a downloadable datasheet that buyers can find without asking.
Fast mobile loading
Test your product pages on a phone over a weak fair-hall connection, because IT buyers will open your demo or pricing page at your stand and expect it to load quickly.
Partner-Market languages
Offer your pages in the languages of visitors from distributor and reseller markets, including key terms such as licensing, support levels and API documentation, so partners can assess fit without a call.
Fair-Specific landing page
Give your stand a QR code that leads to a page made for the fair, with a demo request form, then scan business cards and follow up with every contact within days.
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Questions about OMR Festival
When is OMR Festival 2027?
OMR Festival 2027 is expected to take place on 3–5 May 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does OMR Festival take place?
OMR Festival takes place in Hamburg, Germany, at Hamburg Messe.
Who organises OMR Festival?
OMR Festival is organised by OMR (Online Marketing Rockstars).
How can I prepare my website for OMR Festival?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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