Japan IT Week Autumn
Japan IT Week Autumn is a trade fair for visitors and exhibitors in information technology and digital transformation, covering cloud, software, cybersecurity, e-commerce and digital marketing. It takes place at Makuhari Messe in Chiba, Japan, on 21-23 October 2026. The fair is organised by RX Japan and is held annually, giving technology suppliers and business buyers a regular meeting point in the Tokyo area.
Aphroa is not affiliated with Japan IT Week Autumn or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Japan IT Week Autumn
A simple plan around the dates of Japan IT Week Autumn. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Japan IT Week Autumn in the Technology sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Japan IT Week Autumn.
This date has passed. Do it this week.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Japan IT Week Autumn within days. Update your pages with the questions you heard most at the stand.
What a technology website should show
Technology buyers look for clear specifications, integration details and support terms they can check on their own, on any device, before and after meeting you at the fair.
Dedicated product pages
Before the fair, check that each software or hardware product has its own page with clear specifications, integration details and a downloadable datasheet that buyers can find without asking.
Fast mobile loading
Test your product pages on a phone over a weak fair-hall connection, because IT buyers will open your demo or pricing page at your stand and expect it to load quickly.
Partner-Market languages
Offer your pages in the languages of visitors from distributor and reseller markets, including key terms such as licensing, support levels and API documentation, so partners can assess fit without a call.
Fair-Specific landing page
Give your stand a QR code that leads to a page made for the fair, with a demo request form, then scan business cards and follow up with every contact within days.
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Questions about Japan IT Week Autumn
When is Japan IT Week Autumn 2026?
Japan IT Week Autumn 2026 takes place on 21–23 October 2026.
Where does Japan IT Week Autumn take place?
Japan IT Week Autumn takes place in Chiba, Japan, at Makuhari Messe.
Who organises Japan IT Week Autumn?
Japan IT Week Autumn is organised by RX Japan.
How can I prepare my website for Japan IT Week Autumn?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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